Creative Director and Copywriter specializing in the toughest, most complex ad accounts in the industry—everything from AI and aerospace, to insurance and investment banks, to IT and tech start-ups. Proven success leading creative teams, building brand platforms, driving new business, and delivering measurable growth across digital, social, video, print, experiential, and broadcast.
CAREER HIGHLIGHTS
• Led 20-person creative team that helped Northrop Grumman win two of the biggest multi-billion dollar government contracts in U.S. history.
• Created the first-ever animated characters for Crayola, expanding the brand’s storytelling platform.
• Earned the highest recall rates in the financial services industry for Edward Jones rebranding campaign.
• Increased search traffic by 30%, daily sales by 51%, and valuation by $300M in just three months with digital and social campaign for start-up Halo.
CORE STRENGTHS
Creative Direction • Copywriting • Brand Strategy • Integrated Campaign Development • Advertising Strategy • Campaign Concepting • Brand Platform Development • Go-to-Market / GTM Messaging • Storytelling • Video / Broadcast • Performance Creative • Strategic Messaging • Digital Marketing • Social Campaigns • B2B Marketing • B2C Marketing • Content Strategy • Team Leadership • Mentorship • New Business Development • Cross-functional Collaboration • Client Presentation
EXPERIENCE
D’Rozario & Partners | Fractional Creative Director / Copywriter | January 2023 - Present
• Played key role in winning the Neighborly Home Services business.
• Helped lead brand platform development for the Showpad/Bigtincan Merger.
• Brought in to support new business pitches, client assignments, and strategic positioning.
• Delivered freelance creative leadership and senior copy support for agencies including SWAT by Kirshenbaum and The Blank Project.
Selected Clients: Window Nation, 23andMe, Neighborly, Bigtincan, Showpad, Vector Capital, BentoBox/Clover Restaurant Systems, Pyxis Oncology, Lumen Technologies, ShelfGenie, Spot Models, Compile Life Sciences Data.
Industries: Home Services, Home Improvement, Software, B2B, AI, Financial Services, Biotech, Pharma (Oncology), Restaurant POS, Network Services, Telecommunications, 3D Modeling, Healthcare Data.
D’Rozario & Partners | Creative Director / Copywriter | May 2020 - January 2023
• Increased search traffic by 30%, daily sales by 51%, and valuation by $300M in just three months with digital and social campaign for start-up Halo.
• Developed digital campaign promoting Cognizant’s XPRIZE AI Pandemic Response Challenge, featuring 104 teams from 28 countries.
Selected Clients: Cognizant Technology Solutions, Halo Wireless Fences, LaCure Villas, Lumen Technologies, Quantum Fiber, Continuum Global and Blue Bear Protection.
Industries: Information Technology, AI, Pet Products, B2B, Technology Start-ups, Network Services, Internet Services, Telecommunications, Luxury Hotels.
McGarry Bowen (Dentsu Creative) | Group Creative Director / Copywriter | December 2010 - May 2019
• Led 20-person creative team that helped Northrop Grumman win two of the biggest multi-billion dollar government contracts in U.S. history.
• Created the first-ever animated characters for Crayola, expanding the brand’s storytelling platform.
• Developed partnership with Marvel Comics, leading to 750% increase in traffic to Northrop’s job website.
• Wrote long-form brand anthem videos for Northrop Grumman that significantly improved awareness and employee satisfaction scores.
• Spearheaded acclaimed Northrop documentary series directed by Oscar-winning directors The Fines.
• Developed Northrop senior leadership conferences featuring Richard Branson, Malcolm Gladwell, Mia Hamm, Billy Beane and others.
Selected Clients: Northrop Grumman, Chase, Crayola, Intel, Subway, Audible, Verizon, United Airlines, Reebok and Canada Dry.
Industries: Aerospace, Defense, Banks, B2B, Art Supplies, Toys, Technology, Microprocessors, Fast Food Restaurants, Telecommunications, Airlines, Footwear, Beverages.
Various Agencies | Freelance Creative Director / Copywriter | July 2008 - December 2010
• Provided freelance creative direction and copywriting for top ad agencies including Amalgamated, Publicis, Deutsch, JWT/NY & Detroit (WPP), Burns Group (Tombas), and Nitro (Publicis Sapient).
Selected Clients: Ford Motor Company, Patron Tequila, UBS, Magnum Ice Cream, Saladworks Restaurants, Sudafed, and First Data.
Industries: Automotive, Liquor, Financial Services, Ice Cream, Consumer Packaged Goods, Fast Food Restaurants, OTC Medicine, Data Processing.
Kirshenbaum Bond & Partners, NY | Associate Creative Director / Copywriter | June 2006 - July 2008
• Earned the highest recall rates in the financial services industry for Edward Jones rebranding campaign.
• Created comprehensive rebranding campaign for Credit Suisse.
• Served as lead writer for Wyndham Hotels.
Selected Clients: Edward Jones Investments, Credit Suisse, Liberty Mutual Insurance, Wyndham Hotels, Panasonic, Citibank, Wynn Resorts, The History Channel, Martha Stewart, AdoptUsKids (Ad Council), Verizon, Delta/Song Airlines, and Diageo (Hennessy Cognac, Don Julio Tequila).
Industries: Financial Services, Insurance, Hotels, Consumer Electronics, Cable Television Networks, Casinos, Home Furnishings, Public Service Announcements, Telecommunications, Airlines, Spirits.
EDUCATION
Dartmouth College | B.A., Government
School of Visual Arts | Coursework