Over 20 years of experience specializing in the toughest, most complex ad accounts in the industry—everything from aerospace and AI, to insurance and investment banks, to IT and tech start-ups—across all kinds of media. Sought-after expertise in results-driven writing, whether it’s punchy one-sentence social posts, deep-dive B2B manifestos, or newsworthy Super Bowl spots. Excel at leading creative teams, driving brand growth, and winning new business through strategic storytelling and innovative branding.
CAREER HIGHLIGHTS
• Led 20-person creative team that helped Northrop Grumman win two of the biggest multi-billion dollar government contracts in U.S. history.
• Created the first-ever animated characters for Crayola, one of the world’s most iconic brands.
• Earned the highest recall rates in the financial services industry for Edward Jones rebranding campaign.
• Created digital/social campaign for start-up Halo that increased search traffic by 30%, daily sales by 51%, and valuation by $300M in just three months.
EXPERIENCE
D’Rozario & Partners | Fractional Creative Director / Copywriter | 2023-Present
• Brought in for new business pitches, client assignments and strategic positioning.
• Played key role in winning the Neighborly Home Services business.
• Also freelanced at other agencies including SWAT by Kirshenbaum and The Blank Project.
Clients: Window Nation, 23andMe, Neighborly, Bigtincan, Showpad, Vector Capital, BentoBox/Clover Restaurant Systems, Pyxis Oncology, Lumen Technologies, ShelfGenie, Spot Models, Compile Life Sciences Data.
Categories: Home Services, Home Improvement, Software, B2B, AI, Financial Services, Biotech, Pharma (Oncology), Restaurant POS, Network Services, Telecommunications, 3D Modeling, Healthcare Data.
D’Rozario & Partners | Creative Director / Copywriter | 2020-2023
• Created digital/social campaign for start-up Halo that increased search traffic by 30%, daily sales by 51%, and valuation by $300M in just three months.
• Developed digital campaign promoting Cognizant’s XPRIZE AI Pandemic Response Challenge, featuring 104 teams from 28 countries.
Clients: Cognizant Technology Solutions, Halo Wireless Fences, LaCure Villas, Lumen Technologies, Quantum Fiber, Continuum Global and Blue Bear Protection.
Categories: Information Technology, AI, Wireless Dog Fences, B2B, Technology Start-ups, Network Services, Internet Services, Telecommunications, Luxury Hotels.
McGarry Bowen (Dentsu Creative) | Group Creative Director / Copywriter | 2010-2019
• Led 20-person creative team that helped Northrop Grumman win two of the biggest multi-billion dollar government contracts in U.S. history.
• Created the first-ever animated characters for Crayola, one of the world’s most iconic brands.
• Developed partnership with Marvel Comics, leading to 750% increase in traffic to Northrop’s job website.
• Spearheaded acclaimed Northrop documentary series directed by Oscar-winning directors The Fines.
• Developed Northrop leadership conferences featuring Richard Branson, Malcolm Gladwell, Mia Hamm, Billy Beane and others.
Clients: Northrop Grumman, Chase, Crayola, Intel, Subway, Audible, Verizon, United Airlines, Reebok and Canada Dry.
Categories: Aerospace, Defense, Banks, B2B, Art Supplies, Toys, Technology, Microprocessors, Fast Food Restaurants, Telecommunications, Airlines, Sneakers, Beverages.
Freelance Creative Director / Copywriter | 2008-2010
• Freelanced at top ad agencies such as Amalgamated, Publicis, Deutsch, JWT/NY & Detroit (WPP), Burns Group (Tombas), and Nitro (Publicis Sapient).
Clients: Ford Motor Company, Patron Tequila, UBS, Magnum Ice Cream, Saladworks Restaurants, Sudafed, and First Data.
Categories: Cars, Liquor, Investment Banks, Ice Cream, Consumer Packaged Goods, Fast Food Restaurants, OTC Medicine, Data Processing.
Kirshenbaum Bond & Partners, NY | Associate Creative Director | 2006-2008 | Copywriter | 2000-2006
• Earned the highest recall rates in the financial services industry for Edward Jones rebranding campaign.
• Created comprehensive rebranding campaign for Credit Suisse.
• Was lead writer for Wyndham Hotels
Clients: Edward Jones Investments, Credit Suisse, Liberty Mutual Insurance, Wyndham Hotels, Panasonic, Citibank, Wynn Resorts, The History Channel, Martha Stewart, AdoptUsKids (AdCouncil), Verizon, Delta/Song Airlines, and Diageo (Hennessy Cognac, Don Julio Tequila).
Categories: Financial Services, Investment Banks, Insurance, Hotels, Consumer Electronics, Cable Television Networks, Casinos, Home Furnishings, Public Service Announcements, Telecommunications, Airlines, Liquor.
EDUCATION
Dartmouth College | B.A., Government
School of Visual Arts | Coursework
SKILLS
• Creative Direction and Copywriting
• Advertising and Marketing Strategy
• Digital and Social Media Marketing
• B2B and B2C Marketing
• Storytelling
• Concept Development
• Branding and Identity
• Cross-functional Collaboration
• Team Leadership and Mentorship
• Driving Brand Growth
• Winning New Business